José Pedro Bortolini //////////////////////// Creative Art Director


Work ///// About me ///// Awards & Recognition ///// Contact








ADESF
The Voice of Cigarette

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Teenagers use social media, like Twitter, to brag about smoking as a way to promote their social image. Tho show the effects of smoking, we've replied those tweets, in real time, with a video message from people who had cancer of the larynx.

The volunteers, who were smokers for many years,  had total or partial laringectomy, so now they could only speak using electrolarynx (one of the volunteers is a famous Brazilian singer, that after had it’s voice box removed, is now called “the silent voice of samba”).

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-----------//Ad Stars//
                 Crystal // Film
                 Crystal // Media

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art direction: José Pedro Bortolini / Gabriel Marcondes / Sávio Hatherly / LP Gatti copywriting: Pedro Rosas
creative direction: Márcio Ribas / Fábio Mozeli

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film production: Guts and Films
Director: Guilherme Petry
sound: Loop Reclame

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