ASICS
Foot Type Test Ad
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A print ad that uses a thermochromic ink that reacts to the body heat, allowing to determine the foot type of a person by showing clearly their footprint.
This ad was printed in running and fitness magazines, to target specifically runners, who might being wearing the wrong shoes without realising it.
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A print ad that uses a thermochromic ink that reacts to the body heat, allowing to determine the foot type of a person by showing clearly their footprint.
This ad was printed in running and fitness magazines, to target specifically runners, who might being wearing the wrong shoes without realising it.
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![](https://freight.cargo.site/t/original/i/af8a1a931f065604c20f0252103ccaa3205eee7ba718673c61c76807c4663bce/ASICS_FOOT_TYPE_TEST_AD_PRINT_o.jpg)
![](https://freight.cargo.site/t/original/i/483d3bd69ac1cc6c3ea5eed34f2b09e134f0835b86a1d70c9aab7dd75d8841b6/pisadas.jpg)
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Bronze • Print
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Brazilian Advertising Annual
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Cannes Lions ︎︎︎
Silver • Promo & ActivationBronze • Print
Bronze • Media
Shortlist • Direct
Ad Stars ︎︎︎
Gold • PrintSilver • Print Craft
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Brazilian Advertising Annual
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2017 • Book 5••••••••••••••••••••••••••••••••••••••••••••
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art direction: José Pedro Bortolini / Gabriel Marcondes
Sávio Hatherly / Michel Morem
copywriting: Pedro Rosas
creative direction: Márcio Ribas / Fábio Mozeli
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film production: Ritmo Visual
director: Pedro H.M. Marques
sound: Hefty Audio
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technology: Casa da Produção
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art direction: José Pedro Bortolini / Gabriel Marcondes
Sávio Hatherly / Michel Morem
copywriting: Pedro Rosas
creative direction: Márcio Ribas / Fábio Mozeli
+
film production: Ritmo Visual
director: Pedro H.M. Marques
sound: Hefty Audio
+
technology: Casa da Produção
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