José Pedro Bortolini //////////////////////// Creative Art Director


Work ///// About me ///// Awards & Recognition ///// Contact











ASICS
Foot Type Test Ad


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A print ad that uses a thermochromic ink that reacts to the body heat, allowing to determine the foot type of a person by showing clearly their footprint.

This ad was printed in running and fitness magazines, to target specifically runners, who might being wearing the wrong shoes without realising it. 

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-----------//Cannes Lions//
                 Silver // Promo & Activation
                 Bronze // Print
                 Bronze // Media

                 Shortlist // Direct

-----------//Ad Stars//
                 Gold // Print
                 Silver// Print Craft
                 Bronze // Direct
                 Bronze // Public Service

-----------//Brazilian Advertising Annual
                 (Clube de Criação)//

                 Bronze // Media

-----------//Lürzer's Archive//
                 2017 // Book 5

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art direction: José Pedro Bortolini / Gabriel Marcondes
                        Sávio Hatherly / Michel Morem
copywriting: Pedro Rosas
creative direction: Márcio Ribas / Fábio Mozeli

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film production: Ritmo Visual
director: Pedro H.M. Marques
sound: Hefty Audio
technology: Casa da Produção

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