José Pedro Bortolini //////////////////////// Creative Art Director


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COME PROTECTED
Rubber-O-Vision

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According to alarming data from WHO, UNAIDS and the Ministry of Health, 6 out of 10 young people do not use condoms; about 7,000 women between the ages of 15 and 24 are infected with HIV every week; and in the last 10 years, the number of elderly people with AIDS in Brazil has grown 103%.

So, forWorld AIDS Week, me and a few friends (the BeFeee Collective) launched a capmpaign, the #ComeProtected movement, a project that celebrates gender and sexual diversity, reinforcing the importance of using condoms and the practice of safe sex.

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It was months of researching material, studies and tests to get the technique we call “RUBBER-O-VISION”. The images were captured with special glass attached to the camera lens in order to achieve the expected result without the need for post-production.

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During the shoot, we photographed all the models, so we designed posters to help spread the message of the film.

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-----------//Lürzer's Archive//
                 2019 // Book 1

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creative & script: Collective Be Free (Chico Lucas / Gustavo Guives Leal / Higor Franco / Jose Pedro Bortolini)
directed by: FeGus (Fernanda Magalhães / Gustavo Guives Leal)
producer: Dumitriu Filmes
director of photography: Fernando Dumitriu / Biel Ribeiro / Lucas A.
production: Fernanda Magalhães / Daniela Dumitriu
production assistant: Camila Marinho
art direction (film): Jose Pedro Bortolini / Marina Eisenhauer / Higor Franco
color grading: Psycho N’Look
sound design & music: Canja Audio Culture

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art direction (posters): Jose Pedro Bortolini / Gustavo Guives Leal / Higor Franco
art direction (site & social): Higor Franco
copywriting: Chico Lucas
still photos: Agê Barros
typography: José Pedro Bortolini

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