José Pedro Bortolini
︎︎︎ Creative Art Director
About ◦ Awards & Recognition ◦ Contact
COME PROTECTED
Rubber-O-Vision
••••••••••••••••••••••••••••••••••••••••••••
According to alarming data from WHO, UNAIDS and the Ministry of Health, 6 out of 10 young people do not use condoms; about 7,000 women between the ages of 15 and 24 are infected with HIV every week; and in the last 10 years, the number of elderly people with AIDS in Brazil has grown 103%.
So, forWorld AIDS Week, me and a few friends (the BeFeee Collective) launched a capmpaign, the #ComeProtected movement, a project that celebrates gender and sexual diversity, reinforcing the importance of using condoms and the practice of safe sex.
••••••••••••••••••••••••••••••••••••••••••••
According to alarming data from WHO, UNAIDS and the Ministry of Health, 6 out of 10 young people do not use condoms; about 7,000 women between the ages of 15 and 24 are infected with HIV every week; and in the last 10 years, the number of elderly people with AIDS in Brazil has grown 103%.
So, forWorld AIDS Week, me and a few friends (the BeFeee Collective) launched a capmpaign, the #ComeProtected movement, a project that celebrates gender and sexual diversity, reinforcing the importance of using condoms and the practice of safe sex.
••••••••••••••••••••••••••••••••••••••••••••
••••••••••••••••••••••••••••••••••••••••••••
It was months of researching material, studies and tests to get the technique we call “RUBBER-O-VISION”. The images were captured with special glass attached to the camera lens in order to achieve the expected result without the need for post-production.
••••••••••••••••••••••••••••••••••••••••••••
It was months of researching material, studies and tests to get the technique we call “RUBBER-O-VISION”. The images were captured with special glass attached to the camera lens in order to achieve the expected result without the need for post-production.
••••••••••••••••••••••••••••••••••••••••••••
••••••••••••••••••••••••••••••••••••••••••••
During the shoot, we photographed all the models, so we designed posters to help spread the message of the film.
••••••••••••••••••••••••••••••••••••••••••••
During the shoot, we photographed all the models, so we designed posters to help spread the message of the film.
••••••••••••••••••••••••••••••••••••••••••••
••••••••••••••••••••••••••••••••••••••••••••
Lürzer's Archive ︎︎︎
2019 • Book 1••••••••••••••••••••••••••••••••••••••••••••
••••••••••••••••••••••••••••••••••••••••••••
creative & script: Collective Be Free (Chico Lucas / Gustavo Guives Leal /
Higor Franco / Jose Pedro Bortolini)
+
directed by: FeGus (Fernanda Magalhães / Gustavo Guives Leal)
producer: Dumitriu Filmes
director of photography: Fernando Dumitriu / Biel Ribeiro / Lucas A.
production: Fernanda Magalhães / Daniela Dumitriu
production assistant: Camila Marinho
art direction (film): Marina Eisenhauer / Jose Pedro Bortolini / Higor Franco
color grading: Psycho N’Look
sound design & music: Canja Audio Culture
+
art direction (posters): Jose Pedro Bortolini / Gustavo Guives Leal / Higor Franco
art direction (site & social): Higor Franco
copywriting: Chico Lucas
still photos: Agê Barros
typography: José Pedro Bortolini
••••••••••••••••••••••••••••••••••••••••••••