José Pedro Bortolini
︎︎︎ Creative Art Director
About ◦ Awards & Recognition ◦ Contact
ETNA
Buy One, Get What’s Yours Back
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Etna is one of the biggest homeware and furniture retail brands in Brazil, with a catalog of over 20.000 products.
To launch it’s mid-season campaign, on which there would be no special discounts, we simply made the biggest sale anyone could promise.
By buying something, we showed something else they would get:
something they already had.
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Etna is one of the biggest homeware and furniture retail brands in Brazil, with a catalog of over 20.000 products.
To launch it’s mid-season campaign, on which there would be no special discounts, we simply made the biggest sale anyone could promise.
By buying something, we showed something else they would get:
something they already had.
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Wave Festival ︎︎︎
Gold • Print & Publishing / RetailEl Ojo de Iberoamerica ︎︎︎
Bronze • Graphic CampaignAd Stars ︎︎︎
Bronze • Print Campaign - Product & Services (furniture / household)Lürzer’s Archive ︎︎︎
2019 • Book 3••••••••••••••••••••••••••••••••••••••••••••
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art direction: José Pedro Bortolini
copywritting: Rodrigo Niemeyer / Eveline Farina
creative direction: Marcos Abrucio / Zico Farina
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photography: Gustavo Mendes
retouch: José Pedro Bortolini
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film production: Dogfish Film
director: John Porciuncula
sound: Hefty Audio
••••••••••••••••••••••••••••••••••••••••••••
art direction: José Pedro Bortolini
copywritting: Rodrigo Niemeyer / Eveline Farina
creative direction: Marcos Abrucio / Zico Farina
+
photography: Gustavo Mendes
retouch: José Pedro Bortolini
+
film production: Dogfish Film
director: John Porciuncula
sound: Hefty Audio
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