José Pedro Bortolini //////////////////////// Creative Art Director


Work ///// About me ///// Awards & Recognition ///// Contact










ETNA
The Beatbox Catalogue


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The film was supposed to be a simple retail motion graphics displaying a few offers, with a 3.000 U$ budget for audio only. With that money, we’ve used a beatboxer to produce every single sound sound heard in the film in a fast paced rhythm, making it possible to place nearly 100 different offers in under a minute.

This cool outcome was built through trial and error, finding which words and metrics had the best fit with the original beatbox techniques, both with portuguese and english words

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-----------//One Show//
                 Bronze // Moving Image Craft: Use of Music / Original Music

-----------//Cannes Lions//
                 Bronze // Film Craft: Use of Original Music

-----------//El Ojo de Iberoamerica//
                 Grand Prix // Audio & Sound


-----------//Ad Stars//
                 Gold // Film Craft - Use of Music

                 Gold // Film  - Poduct & Services (furniture / household)
                 Silver // Sound Design

-----------//Wave Festival//
                 Gold // Film Craft  - Use of Music / Sound Design


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art direction: José Pedro Bortolini
copywritting: Rodrigo Niemeyer
creative direction: Marcos Abrucio / Zico Farina
motion graphics: José Pedro Bortolini

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sound: Play It Again
singer: Caio Beatbox

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