José Pedro Bortolini
︎︎︎ Creative Art Director
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IKEA
Room for Change
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Life happens. Simple as that. And a way to illustrate the changes in our lives is how our rooms change to accommodate this.
So, to show that IKEA Saudi Arabia has everything to accompany your lifes’ changes, we’ve created this graphical campaign, part M.C. Escher, part The Sims, part honeycomb.
The idea is to show, visually, that there’s always room to change, displaying over 60 of IKEA’s furniture, decor, storage and organization solutions Spending money on the home was a worthwhile investment. There is always room for change.
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Life happens. Simple as that. And a way to illustrate the changes in our lives is how our rooms change to accommodate this.
So, to show that IKEA Saudi Arabia has everything to accompany your lifes’ changes, we’ve created this graphical campaign, part M.C. Escher, part The Sims, part honeycomb.
The idea is to show, visually, that there’s always room to change, displaying over 60 of IKEA’s furniture, decor, storage and organization solutions Spending money on the home was a worthwhile investment. There is always room for change.
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We created visuals made of the same room, repeating over and over again, but with every repetition, there was a small change that reflected change in life.
Families grow and shrink: chairs at the dinner table increase and decrease. Children are born, grow, explore new interests, and leave home. Beds change in size, furniture and décor change. Celebration happens and ends. Then there is a new celebration. I won’t spoil them all, I’ll let you discover them in our visuals.
••••••••••••••••••••••••••••••••••••••••••••
We created visuals made of the same room, repeating over and over again, but with every repetition, there was a small change that reflected change in life.
Families grow and shrink: chairs at the dinner table increase and decrease. Children are born, grow, explore new interests, and leave home. Beds change in size, furniture and décor change. Celebration happens and ends. Then there is a new celebration. I won’t spoil them all, I’ll let you discover them in our visuals.
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The same room changed a to many times, yet it was always full of life. In true Ikea style, each room was always tidy and optimally organized.
The posters became some cool short videos for IKEA’s social media pages.
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The same room changed a to many times, yet it was always full of life. In true Ikea style, each room was always tidy and optimally organized.
The posters became some cool short videos for IKEA’s social media pages.
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Dubay Lynx ︎︎︎
Bronze • Design: PostersLürzer's Archive ︎︎︎
2021 • Book 1••••••••••••••••••••••••••••••••••••••••••••
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art direction: José Pedro Bortolini
copywriting: Mohammed Omeira
creative direction: Saadi Alkouatli / Mohammad Bahmishan
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illustration: Caustick
sound: Canja Audio Culture
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art direction: José Pedro Bortolini
copywriting: Mohammed Omeira
creative direction: Saadi Alkouatli / Mohammad Bahmishan
+
illustration: Caustick
sound: Canja Audio Culture
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