José Pedro Bortolini //////////////////////// Creative Art Director


Work ///// About me ///// Awards & Recognition ///// Contact

+++++++++++
-------------------||↓↓↓↓↓↓↓↓↓↓↓↓||-------------------








POLAR BEER
Polar Talk


/////////////////////////////////////////////////////////////

Polar talk is a beer cooler that is also a walkie-talkie. This way, people could talk to whoever they want at a bar, regardless how far or noise the environment.

30 pairs of Polar Talks were made and distributes in bars at the south of Brazil.

/////////////////////////////////////////////////////////////



/////////////////////////////////////////////////////////////

art direction: José Pedro Bortolini
copywriting: Márcio Blank
creative direction: Rodrigo Pinto

++++++++++++++++++++++++++++++

film production: Asteroid Films
sound: Loop Reclame
technology: Digital Source

/////////////////////////////////////////////////////////////

====================================================



+++++++++++
-------------------||↓↓↓↓↓↓↓↓↓↓↓↓||-------------------






SIZES FITNESS


/////////////////////////////////////////////////////////////

Indoor poster campaign for a gym in my home town. I’ve also did the branding.

/////////////////////////////////////////////////////////////






/////////////////////////////////////////////////////////////

art direction: José Pedro Bortolini
copywriting: Márcio Blank

++++++++++++++++++++++++++++++

illustration: Rafael Dukenny

/////////////////////////////////////////////////////////////


====================================================


+++++++++++
-------------------||↓↓↓↓↓↓↓↓↓↓↓↓||-------------------






RBS TV
Organ Donation

/////////////////////////////////////////////////////////////

In Brazil, organ donation is a personal choice. However, the family has final saying on behalf of the deceased.

This is a public message campaign urging people who want to donate their organs to make sure their families will carry their wishes.

The claim reads: "It's your family who will speak for you.
Let them know that you are an organ donor."

/////////////////////////////////////////////////////////////





/////////////////////////////////////////////////////////////

art direction: José Pedro Bortolini
copywriting: Márcio Blank

++++++++++++++++++++++++++++++

creative direction: Rodrigo Pinto
photography: Cláudio Meneghetti
illustration: José Pedro Bortolini
type & letterings: Matheus Mendes

/////////////////////////////////////////////////////////////

====================================================