José Pedro Bortolini
︎︎︎ Creative Art Director
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ONITSUKA TIGER
50 Years / 50 Models
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For the pre-olympic games of 1966, Onitsuka Tiger / ASICS launched a model of sneakers that, for the first time, had on it's design the stripes that became a symbol of the brand. This model became known as the iconic Mexico 66.
To celebrate it's 50th anniversary, we created 50 different posters, each one with the most famous colors of this iconic sneaker.
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art direction & illustration: José Pedro Bortolini
copywriting: Pedro Rosas
creative direction: Márcio Ribas / Fábio Mozeli
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art direction & illustration: José Pedro Bortolini
copywriting: Pedro Rosas
creative direction: Márcio Ribas / Fábio Mozeli
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