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José Pedro Bortolini //////////////////////// Creative Art Director


Work ///// About me ///// Awards & Recognition ///// Contact

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POLAR BEER
Cell Phone Nullifier


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People in bars are forgetting to drink beer and talk to their friends because they can’t get off their smartphones.

So to counter this problem, we've developed for Polar Beer a cooler that blocks all GSM, Wi-Fi, 3G and 4G signals within 1,5 meters (5-foot) radius, the average size of a bar table

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-----------//Epica Awards//
                 Bronze // Direct 

-----------//El Ojo//
                 Bronze // Innovation

-----------//Southern Brazil Advertising Award (CRIARP)//
                 Grand Prix // Idea of the Year

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art direction: José Pedro Bortolini
copywriting: Márcio Blank / Rodrigo Rocha
creative direction: Rodrigo Pinto / Carlos Thunm

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film production: Guts and Films
director: Guilherme Petry
sound: Loop Reclame

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