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Campaign for Brazilian pediatric organization SPRS, warning mothers about the importance of a balanced diet during their infants’ first 1000 days. Whatever a mother eats interferes with her child’s health, especially during gestation and the breastfeeding stage.

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Even though it was a local campaign, it was picked up by hundreds of newspapers across the globe, raising the awareness of this subject and starting a debate of pregnancy, motherhood and healthy eating.

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-----------//Lürzer's Archive//
                 2015 // Book 5

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art direction: José Pedro Bortolini / Matheus Mendes / Vanessa Locks / Julia Poloni copywriting: Marcio Blank / Eduardo Pandolfo / Mariana Ferreira / Cindy Schneider
creative direction: Rodrigo Pinto

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photography: Raul Krebs
illustration: Joel Nunes
type & letterings: Matheus Mendes
retouch: José Pedro Bortolini / Matheus Mendes

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