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José Pedro Bortolini
︎︎︎ Creative Art Director

About ◦ Awards & Recognition ◦ Contact







TIXAN YPÊ

Don't wash away your
designer clothes

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Campaign created for a premium soap powder. The ads feature iconic fashion designers that bear the same name of their brands.

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-----------//Lürzer's Archive//
                 2019 // Book 1

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art direction: Gabriel Marcondes / José Pedro Bortolini / Sávio Hatherly / Michel Morem
copywriting: Pedro Rosas
creative direction: Márcio Ribas / Fábio Mozeli

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illustration: Estúdio Ícone

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TRAMONTINA

Pro Made Easy

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Campaign for professional butcher knives.

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-----------//Lürzer's Archive//
                 2012 // Book 4

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art direction: José Pedro Bortolini / Vinícius Turani / Matheus Mendes
copywriting: Felipe Lermen
creative direction: Grace Meurer / Roberto Callage

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illustration: Miagui Imagevertising

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SPRS

Your child is what you eat



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Campaign for Brazilian pediatric organization SPRS, warning mothers about the importance of a balanced diet during their infants’ first 1000 days. Whatever a mother eats interferes with her child’s health, especially during gestation and the breastfeeding stage.

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Even though it was a local campaign, it was picked up by hundreds of newspapers across the globe, raising the awareness of this subject and starting a debate of pregnancy, motherhood and healthy eating.

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-----------//Lürzer's Archive//
                 2015 // Book 5

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art direction: José Pedro Bortolini / Matheus Mendes / Vanessa Locks / Julia Poloni copywriting: Marcio Blank / Eduardo Pandolfo / Mariana Ferreira / Cindy Schneider
creative direction: Rodrigo Pinto

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photography: Raul Krebs
illustration: Joel Nunes
type & letterings: Matheus Mendes
retouch: José Pedro Bortolini / Matheus Mendes

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TRAMONTINA 

Anti-Adherent Knives

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Campaign for anti-adherent coated knives.

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-----------//Lürzer's Archive//
                 2009 // Book 5

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art direction: José Pedro Bortolini / Maurício Oliveira
copywriting: Claudia Mainardi
creative direction: Roberto Callage

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photography & retouch: André Hilgert

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