José Pedro Bortolini //////////////////////// Creative Art Director


Work ///// About me ///// Awards & Recognition ///// Contact









WOMAN INTERRUPTED APP




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According to George Washington University, women are interrupted twice as much as men. Still, this behaviour is not taken seriously.

To fight this, we created Woman Interrupted, an app that uses the mobile’s microphone to detect manterruption in daily conversations, using the difference in the frequency of male and female voices.

No audio is recorded, the voice becomes data in real time.

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More than a campaign, Woman Interrupted was an actual tool to show the relevance of the issue and, most importantly, a starting point for a global debate about manterruption.

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Since we had to develop everything from scrath, my starting point was to use a symbol that could convey femininity and speech, so I decided to use lips, that are crossed by a big X, to represent the manterruption.

I’ve used a pattern of X’s to represent the manterruption all around, but this pattern also could tie together all the pieces ofcommunication we had.

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-----------//Cannes Lions//
                 Silver // PR
                 Shortlist // Glass
                 Shortlist // Mobile
                 Shortlist // Promo
                 Shortlist // Radio

-----------//Lürzer's Archive//
                 2017 // Book 3

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concept: Daniel Schiavon / Nathalie Lourenço / José Pedro Bortolini
art direction, design and UI: José Pedro Bortolini
copywriting: Nathalie Lourenço
digital art direction: Higor Franco / Gustavo Leal
creative direction: Rodolfo Barreto / Daniel Schiavon / Erh Ray

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film production: Honey Bunny Films / Sentimental Films
sound: Comando S Audio / Canja Audio Culture
coding and technology: Brave Digital Craft

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