Jose Pedro Bortolini • Creative Director / Art Director

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	<title>Jose Pedro Bortolini • Creative Director / Art Director</title>
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	<description>Jose Pedro Bortolini • Creative Director / Art Director</description>
	<pubDate>Thu, 20 May 2021 19:30:23 +0000</pubDate>
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		<title>HOME</title>
				
		<link>https://josepedrobortolini.com/HOME</link>

		<pubDate>Fri, 19 Apr 2019 04:00:10 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

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	If things are a little buggy, it’s because I’m currently updating this site ;)

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		<title>MAGGI • Cooking Blindly</title>
				
		<link>https://josepedrobortolini.com/MAGGI-Cooking-Blindly</link>

		<pubDate>Thu, 20 May 2021 19:30:23 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

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MAGGICooking Blindly

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In Brazil, there are 6.5 million people with visual impairments; however, all cookbooks are aiming visually able people. There aren’t any fully developed for their need. Well, until now.


Maggi believes that the kitchen must be a democratic place, which is why it launches the first sensory culinary guide for the visually impaired: The Cooking Blindly.


Developed in partnership with the Dorina Foundation, the largest organization dedicated to the inclusion of visually impaired people in the country, each detail of the guide explores the kitchen with a different sense. It is a tool that serves as an incentive for people with visual impartments to gain more autonomy and cook for themselves and others.


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After two years of research and development, we were able to bring together the basic principles of cooking in a book that fully explores the kitchen through the senses. 


Throughout the 130 pages, the guide brings different stimuli with aromas, textures, and sounds.&#38;nbsp;A trully immersive experience.


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Special cooking utensils were also developed and coupled as part of the guide.


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All the copies of the guide are available at the Dorina Nowill Foundation's headquarters as an instrument for rehabilitation courses where over 1500 people with visual impairment are assisted. Classes with the guide’s help are 1 to 1, a personalized experience according to the needs of each visually impaired person. 

The next step is to increase production and take other copies of the guide to other institutions in Brazil.


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Cannes Lions&#38;nbsp;︎︎︎&#38;nbsp;Bronze • Industry Craft - Art Direction
Shortlist • Design - BooksShortlist • Direct - Experience DesignBrazilian Advertising Annual(Clube de Criação) ︎︎︎ Bronze • Branded ContentIn book • DesignIn book • Direct&#38;nbsp; / Promo &#38;amp; Activation
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••art direction: Lucas Zulian / José Pedro Bortolini
copywriting: Daniel Rocha / Samuel Normando
creative direction: Gustavo Victorino&#38;nbsp;+

accessibility consultants: Dorina Nowill Fondation
production: Produceriaprint production: P+E Digital
2d ilustrations: José Pedro Bortolini / Lucas Zulian
3d illustration: Tin Cat Studio
3d printing: Comprint
technology: BizSys
aromas and scents: Giuvaudan / Chroma Microemcapsuládos
audio book and sfx: Canja Audio Culture


+

 film production: Silvio Medeiros
director: Silvio Medeiros
editing: 7Filmessound: Canja Audio Culturestill photography: Gustavo Mendeswebsite: Digital Business

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2021
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		<title>HABITAT FOR HUMANITY • The Dissolving Poster</title>
				
		<link>https://josepedrobortolini.com/HABITAT-FOR-HUMANITY-The-Dissolving-Poster</link>

		<pubDate>Thu, 18 Apr 2019 17:06:04 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

		<guid isPermaLink="true">https://josepedrobortolini.com/HABITAT-FOR-HUMANITY-The-Dissolving-Poster</guid>

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HABITAT FOR HUMANITYThe Dissolving Poster


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In tropical countries like Brazil, it rains all year round. That means lots of standing water and breeding sites for the Aedes aegypti mosquito, the transmitter of many fatal diseases, such as Zika, Dengue, Chikungunya and Yellow Fever. Especially in the poorest regions and difficult areas to approach, like the favelas.
Habitat, a NGO that helps millions of families around the world to live in more suitable homes, decided to reach those places and do something about those outbreaks.
So, instead of a simple awareness campaign, we created special posters that dissolve in the rain, releasing a powerful larvicide that kill the mosquitoes before they hatch.&#38;nbsp;
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Bacillus thuringiensis serotype israelensis (BTI) in the composition of the posters, mixed with a organic glue, biodegradable ink and large sheets of rice paper. This way, the posters are safe to animals, the environment and people. 
One single poster protects 200 liters of water and lasts up to 60 days. 
But what if it doesn't rain? The poster, in dry conditions, can still be effective for up to 2 years. All is needed to activate the BTI is just a little bit of water. And, during dry weather, the poster have messages of awareness and tips to help residents to avoid the mosquitos. 
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&#60;img width="2000" height="1424" width_o="2000" height_o="1424" data-src="https://freight.cargo.site/t/original/i/b18a4df8b4b0f482af6f3b022a286e536a06cd12d6400766dd45f3aba7e87260/imagem_POSTER_portifolio_04.jpg" data-mid="40350052" border="0"  src="https://freight.cargo.site/w/1000/i/b18a4df8b4b0f482af6f3b022a286e536a06cd12d6400766dd45f3aba7e87260/imagem_POSTER_portifolio_04.jpg" /&#62;
&#60;img width="2000" height="1431" width_o="2000" height_o="1431" data-src="https://freight.cargo.site/t/original/i/e4efb95f8865cc2de8f6a72130565a9e5d55ef78067d83c7280f19841a23f50b/imagem_POSTER_portifolio_01.jpg" data-mid="40350049" border="0"  src="https://freight.cargo.site/w/1000/i/e4efb95f8865cc2de8f6a72130565a9e5d55ef78067d83c7280f19841a23f50b/imagem_POSTER_portifolio_01.jpg" /&#62;
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We invited upcoming brazilian artists, who happen to live in the outskirts of big cities, to help with the illustrations, so the posters could really speak to the people in those communities.
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&#60;img width="2000" height="2133" width_o="2000" height_o="2133" data-src="https://freight.cargo.site/t/original/i/3bdabf8c9b4e5f059178137551563ea5c5c7a0f924594bc0a6d38caad844fe5a/imagem_POSTER_portifolio_02.jpg" data-mid="40350050" border="0"  src="https://freight.cargo.site/w/1000/i/3bdabf8c9b4e5f059178137551563ea5c5c7a0f924594bc0a6d38caad844fe5a/imagem_POSTER_portifolio_02.jpg" /&#62;
&#60;img width="2000" height="1720" width_o="2000" height_o="1720" data-src="https://freight.cargo.site/t/original/i/5145c02134ca85653f259ef24dbd4d2bf0132de196e34f332c2883352d0a2333/imagem_POSTER_portifolio_07.jpg" data-mid="40350055" border="0"  src="https://freight.cargo.site/w/1000/i/5145c02134ca85653f259ef24dbd4d2bf0132de196e34f332c2883352d0a2333/imagem_POSTER_portifolio_07.jpg" /&#62;
&#60;img width="2000" height="1174" width_o="2000" height_o="1174" data-src="https://freight.cargo.site/t/original/i/63be76543f8a30393fae975974408a88f6c049497832b3a33c11f183f922a05c/imagem_POSTER_portifolio_05.jpg" data-mid="40350053" border="0"  src="https://freight.cargo.site/w/1000/i/63be76543f8a30393fae975974408a88f6c049497832b3a33c11f183f922a05c/imagem_POSTER_portifolio_05.jpg" /&#62;
&#60;img width="2000" height="854" width_o="2000" height_o="854" data-src="https://freight.cargo.site/t/original/i/d2dda0e1623ece6d44c0b682d8aeb8d62394846d4b8f304b27eac10d00a63979/imagem_POSTER_portifolio_08.jpg" data-mid="40350056" border="0"  src="https://freight.cargo.site/w/1000/i/d2dda0e1623ece6d44c0b682d8aeb8d62394846d4b8f304b27eac10d00a63979/imagem_POSTER_portifolio_08.jpg" /&#62;
&#60;img width="2000" height="1175" width_o="2000" height_o="1175" data-src="https://freight.cargo.site/t/original/i/0d0d9fb0549888b1dda00d6c6105802b661b2600e501a9c8ab5f3eebc56a2b47/imagem_POSTER_portifolio_06.jpg" data-mid="40350054" border="0"  src="https://freight.cargo.site/w/1000/i/0d0d9fb0549888b1dda00d6c6105802b661b2600e501a9c8ab5f3eebc56a2b47/imagem_POSTER_portifolio_06.jpg" /&#62;
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We developed a special typography for this project, inspired by brazilian grafitti, which is called “pixo”.&#38;nbsp;
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&#60;img width="2000" height="1841" width_o="2000" height_o="1841" data-src="https://freight.cargo.site/t/original/i/12d091050ee2af57ab727f8ea8f37b5a9f0aa29e833a56674d746b505b1b9fe3/imagem_POSTER_portifolio_09.jpg" data-mid="40350057" border="0"  src="https://freight.cargo.site/w/1000/i/12d091050ee2af57ab727f8ea8f37b5a9f0aa29e833a56674d746b505b1b9fe3/imagem_POSTER_portifolio_09.jpg" /&#62;


••••••••••••••••••••••••••••••••••••••••••••
Cannes Lions&#38;nbsp;︎︎︎Bronze • Health&#38;nbsp;Shortlist • Innovation&#38;nbsp;Shortlist • Sustainable Development Goals Shortlist • Health

D&#38;amp;AD&#38;nbsp;︎︎︎Graphite Pencil • Media - Use of Press &#38;amp; OutdoorShortlist • Experiential - Out of Home
CLIO Awards&#38;nbsp;︎︎︎Gold • Out of Home - Health &#38;amp; WellnessOne Show&#38;nbsp;︎︎︎Merit • Innovation - Health &#38;amp; WelnessMerit • Out of Home - Health &#38;amp; WelnessNew York Festival&#38;nbsp;︎︎︎First Prize • Outdoor - Best Use

Second Prize • Positive World Impact - Public Service
Third Prize • Avant Guarde - Innovative
Epica Awards&#38;nbsp;︎︎︎Gold • Public Interest - Health &#38;amp; SafetyWave Festival&#38;nbsp;︎︎︎Gold • Innovation in Outdoor
El Ojo de IberoamericaSilver • Media&#38;nbsp;Silver • Sustainability
Lürzer's Archive&#38;nbsp;︎︎︎2019 • Book 1••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••art direction: Vitor Prado / José Pedro Bortolini / Guives Leal
copywriting: Chico Lucas / Fillipe Abreu / Américo Vizer 
creative direction: Daniel Schiavon / Rodolfo Barreto / Erh Ray+

illustrations: Puga Menezes / Duas Coletivo / Feik / Ricardo Celiotype &#38;amp; letterings: José Pedro Bortolini / Vitor Prado / Guives Leal


+

 film production: Trator Filmes
director: 2 Vilão
sound: Canja Audio Culture+


technology: Tank Produções
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2018
</description>
		
	</item>
		
		
	<item>
		<title>MC DONALD'S • Iftar Sand Clock</title>
				
		<link>https://josepedrobortolini.com/MC-DONALD-S-Iftar-Sand-Clock</link>

		<pubDate>Wed, 19 May 2021 18:25:55 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

		<guid isPermaLink="true">https://josepedrobortolini.com/MC-DONALD-S-Iftar-Sand-Clock</guid>

		<description>


MC DONALD’SIftar Sand Clock


	••••••••••••••••••••••••••••••••••••••••••••During Ramadan, Muslims fast between dawn and sunset for a whole month,&#38;nbsp;breaking their fast after sunset with a evening meal known as Iftar.It’s not culturally appropriate to show food images in ads during the day, when people are hungry and fasting. But still many restaurants do it.
So, to help McDonald’s Saudi Arabia to advertise its fast breaking meals while remaining respectful of the customs, we’ve created the first ever campaign that follows the cycle of Ramadan to 
the minute: a virtual, live sandclock that counts down the time until they can break their fasting.
••••••••••••••••••••••••••••••••••••••••••••

 
•••••••••••••••••••••••••••••••••••••••••••• We transformed each iconic shape of McDonald’s menu items into a sand clock, that gradually fills up over the minutes of the day, taking a whole 12 hours to do so, and reveals McDonald’s beloved food items, just in time for iftar.When the meal was complete, customers were free to order and enjoy it once again.

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&#60;img width="2000" height="1149" width_o="2000" height_o="1149" data-src="https://freight.cargo.site/t/original/i/3c996643dc8a197274fcf84438a154fc2a084cb45af5b5208f23cf1c7643b463/SANDCLOCK_timelapse.jpg" data-mid="109522656" border="0"  src="https://freight.cargo.site/w/1000/i/3c996643dc8a197274fcf84438a154fc2a084cb45af5b5208f23cf1c7643b463/SANDCLOCK_timelapse.jpg" /&#62;

	&#60;img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3ac024128adffb19f0bdd593f1cea81d752ef5bfd2dd102b260b69e14310ea24/Iftar_Sandclock_11.jpg" data-mid="109519653" border="0"  src="https://freight.cargo.site/w/1000/i/3ac024128adffb19f0bdd593f1cea81d752ef5bfd2dd102b260b69e14310ea24/Iftar_Sandclock_11.jpg" /&#62;
	&#60;img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c1a531875b7ece7c5deed3d42cc0fb3b93986bbd97f5a8a01faea6b28323684d/Iftar_Sandclock_10.jpg" data-mid="109519652" border="0"  src="https://freight.cargo.site/w/1000/i/c1a531875b7ece7c5deed3d42cc0fb3b93986bbd97f5a8a01faea6b28323684d/Iftar_Sandclock_10.jpg" /&#62;


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Using this clever workaround, we could promote guilt free the McDonald’s classic menu items. No rules broken!
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&#60;img width="3368" height="2000" width_o="3368" height_o="2000" data-src="https://freight.cargo.site/t/original/i/67229f198d6c5ed96caa6db4d35d140742b2b5dcbe9f292cf21c459f7a9e0838/sandclock_Bigmac.jpg" data-mid="109519656" border="0"  src="https://freight.cargo.site/w/1000/i/67229f198d6c5ed96caa6db4d35d140742b2b5dcbe9f292cf21c459f7a9e0838/sandclock_Bigmac.jpg" /&#62;

	&#60;img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2e0c98f2e0cf7904b2cf10fdfda5130ccad5f56c42de97edf96339a622bffd8b/Iftar_Sandclock_07.jpg" data-mid="109519650" border="0"  src="https://freight.cargo.site/w/1000/i/2e0c98f2e0cf7904b2cf10fdfda5130ccad5f56c42de97edf96339a622bffd8b/Iftar_Sandclock_07.jpg" /&#62;
	&#60;img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/993db6688b6dd8fc54b119abaccc4d1fbc816e643395993bf8326e27e3b5808c/Iftar_Sandclock_02a.jpg" data-mid="109519642" border="0"  src="https://freight.cargo.site/w/1000/i/993db6688b6dd8fc54b119abaccc4d1fbc816e643395993bf8326e27e3b5808c/Iftar_Sandclock_02a.jpg" /&#62;
&#60;img width="3368" height="2000" width_o="3368" height_o="2000" data-src="https://freight.cargo.site/t/original/i/23a7924c8b1fe0a824efaf7ccfca483570fa0e27e77b2070fd940546878dc05c/sandclock_fries.jpg" data-mid="109519657" border="0"  src="https://freight.cargo.site/w/1000/i/23a7924c8b1fe0a824efaf7ccfca483570fa0e27e77b2070fd940546878dc05c/sandclock_fries.jpg" /&#62;

	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/86b10c3c464203c31e3b199af932cc32acdaa6d27968f7341f082ef9b049e847/Iftar_Sandclock_03a.jpg" data-mid="109519644" border="0"  src="https://freight.cargo.site/w/1000/i/86b10c3c464203c31e3b199af932cc32acdaa6d27968f7341f082ef9b049e847/Iftar_Sandclock_03a.jpg" /&#62;
	&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/75208131b51cfb9da1afebd81ad110144f47b563071e41325bf43f1f959456db/Iftar_Sandclock_03c.jpg" data-mid="109519646" border="0"  src="https://freight.cargo.site/w/1000/i/75208131b51cfb9da1afebd81ad110144f47b563071e41325bf43f1f959456db/Iftar_Sandclock_03c.jpg" /&#62;
&#60;img width="3368" height="2000" width_o="3368" height_o="2000" data-src="https://freight.cargo.site/t/original/i/62b03ca2c82d4fbcc8ebb778f9abe385868865b1ba7d4bcfb2721504312aba5d/sandclock_sundae.jpg" data-mid="109519658" border="0"  src="https://freight.cargo.site/w/1000/i/62b03ca2c82d4fbcc8ebb778f9abe385868865b1ba7d4bcfb2721504312aba5d/sandclock_sundae.jpg" /&#62;

	&#60;img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d1a815548cff1686cbc7f9cfe463f5e461a03112d048ff353801982c0a10a783/Iftar_Sandclock_13.jpg" data-mid="109519655" border="0"  src="https://freight.cargo.site/w/1000/i/d1a815548cff1686cbc7f9cfe463f5e461a03112d048ff353801982c0a10a783/Iftar_Sandclock_13.jpg" /&#62;
	&#60;img width="3555" height="2000" width_o="3555" height_o="2000" data-src="https://freight.cargo.site/t/original/i/204acb1131de55c6e8f4bbb86a6848caf227e435c55e33938c3c6205a5862de3/Iftar_Sandclock_06.jpg" data-mid="109519649" border="0"  src="https://freight.cargo.site/w/1000/i/204acb1131de55c6e8f4bbb86a6848caf227e435c55e33938c3c6205a5862de3/Iftar_Sandclock_06.jpg" /&#62;

••••••••••••••••••••••••••••••••••••••••••••
Dubai Lynx ︎︎︎Bronze • Brand Experience &#38;amp; Activation: Best Use of OutdoorFAB Awards ︎︎︎Gold&#38;nbsp;• Poster / Outdoor / OOH
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••art direction: José Pedro Bortolini
copywriting: Mohammad Omeira 
creative direction: Saadi Alkouatli / Mohammed Sehly / Alexandre Choucaire+


production company:&#38;nbsp;Prodigious MEAanimation: Optix Dubai&#38;nbsp;sound: Canja Audio Culture
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2020</description>
		
	</item>
		
		
	<item>
		<title>ETNA • The Beatbox Catalogue</title>
				
		<link>https://josepedrobortolini.com/ETNA-The-Beatbox-Catalogue</link>

		<pubDate>Mon, 21 May 2018 01:06:20 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

		<guid isPermaLink="true">https://josepedrobortolini.com/ETNA-The-Beatbox-Catalogue</guid>

		<description>


ETNAThe Beatbox Catalogue


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The film was supposed to be a simple retail motion graphics displaying a few offers, with a 3.000 U$ budget for audio only. With that money, we’ve used a beatboxer to produce every single sound sound heard in the film in a fast paced rhythm, making it possible to place nearly 100 different offers in under a minute.This cool outcome was built through trial and error, finding which words and metrics had the best fit with the original beatbox techniques, both with portuguese and english words


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee3a3f82655acdc98db1f0d0343213a213903bab167dad85c9be1f6cf7c65a4c/THUMB_BEATBOX.jpg" data-mid="40350232" border="0"  src="https://freight.cargo.site/w/1000/i/ee3a3f82655acdc98db1f0d0343213a213903bab167dad85c9be1f6cf7c65a4c/THUMB_BEATBOX.jpg" /&#62;


••••••••••••••••••••••••••••••••••••••••••••One Show&#38;nbsp;︎︎︎Bronze • Moving Image Craft: Use of Music / Original Music&#38;nbsp; &#38;nbsp; Cannes Lions&#38;nbsp;︎︎︎Bronze •&#38;nbsp; Film Craft: Use of Original Music


El Ojo de Iberoamerica&#38;nbsp;︎︎︎Grand Prix •&#38;nbsp; Audio &#38;amp; Sound
Ad Stars&#38;nbsp;︎︎︎Gold • Film Craft - Use of MusicGold • Film&#38;nbsp; - Poduct &#38;amp; Services (furniture / household)Silver • Sound Design

Wave Festival&#38;nbsp;︎︎︎Gold • Film Craft&#38;nbsp; - Use of Music / Sound Design
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
Creditsart direction: José Pedro Bortolini
copywritting: Rodrigo Niemeyer
creative direction: Marcos Abrucio / Zico Farina

+

motion graphics: José Pedro Bortolini
sound: Play It Againsinger: Caio Beatbox
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2019

</description>
		
	</item>
		
		
	<item>
		<title>IKEA • Room for Change</title>
				
		<link>https://josepedrobortolini.com/IKEA-Room-for-Change</link>

		<pubDate>Wed, 19 May 2021 20:10:29 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

		<guid isPermaLink="true">https://josepedrobortolini.com/IKEA-Room-for-Change</guid>

		<description>&#60;img width="1920" height="2716" width_o="1920" height_o="2716" data-src="https://freight.cargo.site/t/original/i/e63a20b24567c832555e0f5206dd5dd968462cd14d4e325d5941570eb971abcc/Ikea_BedroomPoster_Final_OK_bx.jpg" data-mid="109517814" border="0"  src="https://freight.cargo.site/w/1000/i/e63a20b24567c832555e0f5206dd5dd968462cd14d4e325d5941570eb971abcc/Ikea_BedroomPoster_Final_OK_bx.jpg" /&#62;
	

IKEA
Room for Change


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Life happens. Simple as that. And a way to illustrate the changes in our lives is how our rooms change to accommodate this. 

 So, to show that IKEA Saudi Arabia has everything to accompany your lifes’ changes, we’ve created this graphical campaign, part M.C. Escher, part The Sims, part honeycomb. 

The idea is to show, visually, that there’s always room to change, displaying over 60 of IKEA’s furniture, decor, storage and organization solutions Spending money on the home was a worthwhile investment. There is always room for change.
 
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	&#60;img width="1920" height="2716" width_o="1920" height_o="2716" data-src="https://freight.cargo.site/t/original/i/f91326224dbd9bf5bea35c3cd8432634598f49fbe835e88cc396af14b0e9ca54/Ikea_LivingRoomPoster_Final_ok_bx.jpg" data-mid="109517816" border="0"  src="https://freight.cargo.site/w/1000/i/f91326224dbd9bf5bea35c3cd8432634598f49fbe835e88cc396af14b0e9ca54/Ikea_LivingRoomPoster_Final_ok_bx.jpg" /&#62;

	
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We created visuals made of the same room, repeating over and over again, but with every repetition, there was a small change that reflected change in life.
 Families grow and shrink: chairs at the dinner table increase and decrease. Children are born, grow, explore new interests, and leave home. Beds change in size, furniture and décor change. Celebration happens and ends. Then there is a new celebration. I won’t spoil them all, I’ll let you discover them in our visuals.

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&#60;img width="1920" height="2716" width_o="1920" height_o="2716" data-src="https://freight.cargo.site/t/original/i/d9a3bdfbdb566d07c2215c9929c79b71d8ce802262e3ad4bd7bbc7c7da00185d/Ikea_KitchenPoster_Final_ok_bx.jpg" data-mid="109517815" border="0"  src="https://freight.cargo.site/w/1000/i/d9a3bdfbdb566d07c2215c9929c79b71d8ce802262e3ad4bd7bbc7c7da00185d/Ikea_KitchenPoster_Final_ok_bx.jpg" /&#62;

	••••••••••••••••••••••••••••••••••••••••••••

The same room changed a to many times, yet it was always full of life. In true Ikea style, each room was always tidy and optimally organized.The posters became some cool short videos for IKEA’s social media pages.
••••••••••••••••••••••••••••••••••••••••••••


••••••••••••••••••••••••••••••••••••••••••••
Dubay Lynx ︎︎︎ Bronze • Design: Posters
Lürzer's Archive&#38;nbsp;︎︎︎2021 • Book 1&#38;nbsp;••••••••••••••••••••••••••••••••••••••••••••

	••••••••••••••••••••••••••••••••••••••••••••art direction: José Pedro Bortolinicopywriting: Mohammed Omeiracreative direction: Saadi Alkouatli / Mohammad Bahmishan+

illustration:&#38;nbsp;Causticksound: Canja Audio Culture
••••••••••••••••••••••••••••••••••••••••••••


</description>
		
	</item>
		
		
	<item>
		<title>ASICS • Foot Type Test Ad</title>
				
		<link>https://josepedrobortolini.com/ASICS-Foot-Type-Test-Ad</link>

		<pubDate>Tue, 09 May 2017 02:12:29 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

		<guid isPermaLink="true">https://josepedrobortolini.com/ASICS-Foot-Type-Test-Ad</guid>

		<description>


ASICS
Foot Type Test Ad


	••••••••••••••••••••••••••••••••••••••••••••

A print ad that uses a thermochromic ink that reacts to the body heat, allowing to determine the foot type of a person by showing clearly their footprint.
This ad was printed in running and fitness magazines, to target specifically runners, who might being wearing the wrong shoes without realising it.&#38;nbsp;
••••••••••••••••••••••••••••••••••••••••••••


&#60;img width="5000" height="3545" width_o="5000" height_o="3545" data-src="https://freight.cargo.site/t/original/i/af8a1a931f065604c20f0252103ccaa3205eee7ba718673c61c76807c4663bce/ASICS_FOOT_TYPE_TEST_AD_PRINT_o.jpg" data-mid="39406813" border="0"  src="https://freight.cargo.site/w/1000/i/af8a1a931f065604c20f0252103ccaa3205eee7ba718673c61c76807c4663bce/ASICS_FOOT_TYPE_TEST_AD_PRINT_o.jpg" /&#62;
&#60;img width="2000" height="1258" width_o="2000" height_o="1258" data-src="https://freight.cargo.site/t/original/i/483d3bd69ac1cc6c3ea5eed34f2b09e134f0835b86a1d70c9aab7dd75d8841b6/pisadas.jpg" data-mid="39406812" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/483d3bd69ac1cc6c3ea5eed34f2b09e134f0835b86a1d70c9aab7dd75d8841b6/pisadas.jpg" /&#62;


••••••••••••••••••••••••••••••••••••••••••••
Cannes Lions&#38;nbsp;︎︎︎Silver • Promo &#38;amp; Activation Bronze • Print Bronze • Media Shortlist • Direct Ad Stars&#38;nbsp;︎︎︎Gold • Print Silver • Print Craft Bronze • Direct Bronze • Public ServiceBrazilian Advertising Annual(Clube de Criação)&#38;nbsp;︎︎︎Bronze • Media&#38;nbsp;
Lürzer's Archive&#38;nbsp;︎︎︎2017 • Book 5 ••••••••••••••••••••••••••••••••••••••••••••

	••••••••••••••••••••••••••••••••••••••••••••art direction: José Pedro Bortolini / Gabriel MarcondesSávio Hatherly / Michel Moremcopywriting: Pedro Rosascreative direction: Márcio Ribas / Fábio Mozeli+

film production: Ritmo Visualdirector: Pedro H.M. Marquessound: Hefty Audio+
technology: Casa da Produção••••••••••••••••••••••••••••••••••••••••••••
</description>
		
	</item>
		
		
	<item>
		<title>WOMAN INTERRUPTED APP</title>
				
		<link>https://josepedrobortolini.com/WOMAN-INTERRUPTED-APP</link>

		<pubDate>Tue, 09 Apr 2019 00:37:23 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

		<guid isPermaLink="true">https://josepedrobortolini.com/WOMAN-INTERRUPTED-APP</guid>

		<description>


Woman Interrupted App

••••••••••••••••••••••••••••••••••••••••••••
According to George Washington University, women are interrupted twice as much as men. Still, this behaviour is not taken seriously.
To fight this, we created Woman Interrupted, an app that uses the mobile’s microphone to detect manterruption in daily conversations, using the difference in the frequency of male and female voices.
No audio is recorded, the voice becomes data in real time.
••••••••••••••••••••••••••••••••••••••••••••


&#60;img width="1720" height="1190" width_o="1720" height_o="1190" data-src="https://freight.cargo.site/t/original/i/af4cd3ca15bb4e6d64e4e459c2b2bf4f22be701bebdbb43279c8938484a46116/woman_interrupted_mobile2.jpg" data-mid="39569580" border="0"  src="https://freight.cargo.site/w/1000/i/af4cd3ca15bb4e6d64e4e459c2b2bf4f22be701bebdbb43279c8938484a46116/woman_interrupted_mobile2.jpg" /&#62;


&#60;img width="1920" height="547" width_o="1920" height_o="547" data-src="https://freight.cargo.site/t/original/i/506d813c33871974d527b9f96e803d0d0ef1cc015e03ff4c9b5797b6f357a109/woman_interrupted_mobile.png" data-mid="39569581" border="0"  src="https://freight.cargo.site/w/1000/i/506d813c33871974d527b9f96e803d0d0ef1cc015e03ff4c9b5797b6f357a109/woman_interrupted_mobile.png" /&#62;

••••••••••••••••••••••••••••••••••••••••••••
More than a campaign, Woman Interrupted was an actual tool to show the relevance of the issue and, most importantly, a starting point for a global debate about manterruption.
••••••••••••••••••••••••••••••••••••••••••••

&#60;img width="3150" height="1772" width_o="3150" height_o="1772" data-src="https://freight.cargo.site/t/original/i/4d33a53aae0101afaa6fb4d7a0b7ec8ec21380acc91e5ce8dc4afe6fac346005/WOMAN_INTERRUPTED_TAKE_THIS_QUIETLY.jpg" data-mid="39569582" border="0"  src="https://freight.cargo.site/w/1000/i/4d33a53aae0101afaa6fb4d7a0b7ec8ec21380acc91e5ce8dc4afe6fac346005/WOMAN_INTERRUPTED_TAKE_THIS_QUIETLY.jpg" /&#62;
&#60;img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/bea68a25f93e01dc53eb33c1c75ea0a1a880081382d2c06b0badef0a9c65d66f/WOMAN_INTERRUPTED_kvs-copy.png" data-mid="39569583" border="0"  src="https://freight.cargo.site/w/1000/i/bea68a25f93e01dc53eb33c1c75ea0a1a880081382d2c06b0badef0a9c65d66f/WOMAN_INTERRUPTED_kvs-copy.png" /&#62;
&#60;img width="1920" height="1804" width_o="1920" height_o="1804" data-src="https://freight.cargo.site/t/original/i/aa10fd9877fd3cc1e0030d75bf71a02dea68855637007f631d19031a0ecc525d/woman_interrupted_ooh.jpg" data-mid="39569578" border="0"  src="https://freight.cargo.site/w/1000/i/aa10fd9877fd3cc1e0030d75bf71a02dea68855637007f631d19031a0ecc525d/woman_interrupted_ooh.jpg" /&#62;
••••••••••••••••••••••••••••••••••••••••••••
Since we had to develop everything from scrath, my starting point was to use a symbol that could convey femininity and speech, so I decided to use lips, that are crossed by a big X, to represent the manterruption.I’ve used a pattern of X’s to represent the manterruption all around, but this pattern also could tie together all the pieces ofcommunication we had.
••••••••••••••••••••••••••••••••••••••••••••


&#60;img width="1920" height="1630" width_o="1920" height_o="1630" data-src="https://freight.cargo.site/t/original/i/b27ee33a091a2f5c002f9b337deb21d9c554f948bb6d8c17ad43008be6aab74e/woman_interrupted_brand_id.png" data-mid="39569584" border="0"  src="https://freight.cargo.site/w/1000/i/b27ee33a091a2f5c002f9b337deb21d9c554f948bb6d8c17ad43008be6aab74e/woman_interrupted_brand_id.png" /&#62;
&#60;img width="1920" height="1208" width_o="1920" height_o="1208" data-src="https://freight.cargo.site/t/original/i/174128a74682fefc71200ca50e2fd669d7136e23f180e15d8754d5485f1fe0be/woman_interrupted_papelaria.jpg" data-mid="39569579" border="0"  src="https://freight.cargo.site/w/1000/i/174128a74682fefc71200ca50e2fd669d7136e23f180e15d8754d5485f1fe0be/woman_interrupted_papelaria.jpg" /&#62;
••••••••••••••••••••••••••••••••••••••••••••
Cannes Lions&#38;nbsp;︎︎︎Silver • PR Shortlist • Glass Shortlist • Mobile Shortlist • Promo Shortlist • Radio Lürzer's Archive&#38;nbsp;︎︎︎2017 • Book 3
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••concept: Daniel Schiavon / Nathalie Lourenço / José Pedro Bortoliniart direction, design and UI: José Pedro Bortolinicopywriting: Nathalie Lourençodigital art direction: Higor Franco / Gustavo Lealcreative direction: Rodolfo Barreto / Daniel Schiavon / Erh Ray+
coding and technology: Brave Digital Craft
+
film production: Honey Bunny Films / Sentimental Filmssound: Comando S Audio / Canja Audio Culture
••••••••••••••••••••••••••••••••••••••••••••2017
</description>
		
	</item>
		
		
	<item>
		<title>DERMODEX • The UnPhotographed Album</title>
				
		<link>https://josepedrobortolini.com/DERMODEX-The-UnPhotographed-Album</link>

		<pubDate>Sun, 20 May 2018 22:24:44 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

		<guid isPermaLink="true">https://josepedrobortolini.com/DERMODEX-The-UnPhotographed-Album</guid>

		<description>


DERMODEXThe UnPhotographed Album
	
••••••••••••••••••••••••••••••••••••••••••••

In Brazil, 92% of children up for adoption are over7 years old. But, out of the 37,000 parents who wants to adopt, only 9% want children of that age.
To encourage late adoption, Dermodex (a traditional diaper rash cream, manufactured by the Reckitt Benckiser company) have decided to homage the families which adopted their children at an older age. Because the early years of childhood are an experience that every parent deserve to have.
With the help of photorealistic illustrator artists, we manufactured special albums, recreating important early childhood moments, that they weren’t able to share with their children.
After all, they were already a family.They just hadn’t met yet.

	••••••••••••••••••••••••••••••••••••••••••••


&#60;img width="2000" height="1117" width_o="2000" height_o="1117" data-src="https://freight.cargo.site/t/original/i/d931a11d1fc52c21a1dd0fbe608cab4d20b65a736765eebe3e8a0437438712a7/imagem_album_portifolio_02.jpg" data-mid="39406825" border="0"  src="https://freight.cargo.site/w/1000/i/d931a11d1fc52c21a1dd0fbe608cab4d20b65a736765eebe3e8a0437438712a7/imagem_album_portifolio_02.jpg" /&#62;
&#60;img width="2000" height="1436" width_o="2000" height_o="1436" data-src="https://freight.cargo.site/t/original/i/3263906169717e90f4b9a49104beba8fd13e627a5cf83f31d22e2839f7fbd16b/imagem_album_portifolio_01.jpg" data-mid="39406824" border="0"  src="https://freight.cargo.site/w/1000/i/3263906169717e90f4b9a49104beba8fd13e627a5cf83f31d22e2839f7fbd16b/imagem_album_portifolio_01.jpg" /&#62;••••••••••••••••••••••••••••••••••••••••••••
Each family received a custom made album, with illustrations representing important moments of childhood crossing with important moments of their lives.&#38;nbsp;
The families were chosen because each represents another dificulty of late adoption: the Abib Kern family, for example, adopted three adorable little sisters. It’s not common in adoption for parents to adopt such a large number of siblings (adopt only one sibling is discouraged but not prohibited).••••••••••••••••••••••••••••••••••••••••••••


&#60;img width="2000" height="829" width_o="2000" height_o="829" data-src="https://freight.cargo.site/t/original/i/90cd2309bd786c316e1eb34a7ae59ca7a6998c284245ffabcc56a41e4d39d231/imagem_album_portifolio_05c.jpg" data-mid="39406828" border="0"  src="https://freight.cargo.site/w/1000/i/90cd2309bd786c316e1eb34a7ae59ca7a6998c284245ffabcc56a41e4d39d231/imagem_album_portifolio_05c.jpg" /&#62;
&#60;img width="2000" height="1436" width_o="2000" height_o="1436" data-src="https://freight.cargo.site/t/original/i/ca34db5a49bd7b0e7dc3e975565d0a3455cd4044d97670df3652d99cc78abeed/imagem_album_portifolio_08.jpg" data-mid="39406831" border="0"  src="https://freight.cargo.site/w/1000/i/ca34db5a49bd7b0e7dc3e975565d0a3455cd4044d97670df3652d99cc78abeed/imagem_album_portifolio_08.jpg" /&#62;••••••••••••••••••••••••••••••••••••••••••••
The Montefusco Pereira da Silva family adopted one daughter, Sabrina, who already had her other siblings adopted by different families. Few years later, they adopted another daughter, Ketelyn, making them adoptive sisters.
It’s not common for a flate adoption family, to adopt another children after the first one, specially if they are not related.••••••••••••••••••••••••••••••••••••••••••••


&#60;img width="2000" height="830" width_o="2000" height_o="830" data-src="https://freight.cargo.site/t/original/i/f98f03bc12e7523d17c475f35057e198aaa9b2554f4339ac9b94094a2fd28839/imagem_album_portifolio_04b.jpg" data-mid="39406827" border="0"  src="https://freight.cargo.site/w/1000/i/f98f03bc12e7523d17c475f35057e198aaa9b2554f4339ac9b94094a2fd28839/imagem_album_portifolio_04b.jpg" /&#62;
&#60;img width="2000" height="1436" width_o="2000" height_o="1436" data-src="https://freight.cargo.site/t/original/i/1056c68080653f67816a4d92d45089eca2444b6941c527998e5951f842d36874/imagem_album_portifolio_07.jpg" data-mid="39406830" border="0"  src="https://freight.cargo.site/w/1000/i/1056c68080653f67816a4d92d45089eca2444b6941c527998e5951f842d36874/imagem_album_portifolio_07.jpg" /&#62;
	••••••••••••••••••••••••••••••••••••••••••••
The Oliveira do Carmo family adopted Matheus, who have a serious visual impairment.
Children with disabilities are more likely of not getting adopted. And gay couples face more difficulties to prove themselves right for adoption.••••••••••••••••••••••••••••••••••••••••••••


&#60;img width="2000" height="815" width_o="2000" height_o="815" data-src="https://freight.cargo.site/t/original/i/d3bda7e9b36cf6d3399a1da43f37529263bf2a0c8f9b2429e323121b1b15f6df/imagem_album_portifolio_03b.jpg" data-mid="39406826" border="0"  src="https://freight.cargo.site/w/1000/i/d3bda7e9b36cf6d3399a1da43f37529263bf2a0c8f9b2429e323121b1b15f6df/imagem_album_portifolio_03b.jpg" /&#62;
&#60;img width="2000" height="1436" width_o="2000" height_o="1436" data-src="https://freight.cargo.site/t/original/i/fb636c2e0c8e7167e3ee0eb568d7dd170bf4b45d379140e0bda474564ba42591/imagem_album_portifolio_06.jpg" data-mid="39406829" border="0"  src="https://freight.cargo.site/w/1000/i/fb636c2e0c8e7167e3ee0eb568d7dd170bf4b45d379140e0bda474564ba42591/imagem_album_portifolio_06.jpg" /&#62;••••••••••••••••••••••••••••••••••••••••••••

I've to say that this was the most rewarding project that I've ever done. As one of the fathers said it best: "this filled a void in our lives. Everything that I've wished to have lived with my son but I couldn't, I've lived today. Our souls are at peace and our hearts are grateful. Thank you".(every single person involved in this project cried at some point, myself included. How couldn't we?)••••••••••••••••••••••••••••••••••••••••••••


••••••••••••••••••••••••••••••••••••••••••••

Cannes Lions&#38;nbsp;︎︎︎
Shortlist • HealthBrazillian Advertising Annual
(Clube de Criação)&#38;nbsp;︎︎︎Silver • Direct
In book • Branded ContentWave Festival&#38;nbsp;︎︎︎
Shortlist • Health
••••••••••••••••••••••••••••••••••••••••••••

••••••••••••••••••••••••••••••••••••••••••••

art direction: José Pedro Bortolini / Michel Morem / 
Gabriel Marcondes / Savio Hatherly
copywriting: Américo Vizer / Chico Lucas / 
Fillipe Abreu / Pedro Rosas
creative direction: Rodolfo Barreto / Daniel Schiavon / Erh Ray&#38;nbsp;+

book design, type &#38;amp; letterings: José Pedro Bortoliniillustration: Estúdio Ícone print production: P+E Galeria Digitalphotography: Alexandre Genga / Geison Genga
+
film production: Trator Filmes
director: Cláudio Cinelli
sound: Jamute Audio
 ••••••••••••••••••••••••••••••••••••••••••••
2018
</description>
		
	</item>
		
		
	<item>
		<title>ETNA • Buy One, Get What's Yours Back</title>
				
		<link>https://josepedrobortolini.com/ETNA-Buy-One-Get-What-s-Yours-Back</link>

		<pubDate>Thu, 18 Apr 2019 18:53:16 +0000</pubDate>

		<dc:creator>Jose Pedro Bortolini • Creative Director / Art Director</dc:creator>

		<guid isPermaLink="true">https://josepedrobortolini.com/ETNA-Buy-One-Get-What-s-Yours-Back</guid>

		<description>


ETNABuy One, Get What’s Yours Back


	••••••••••••••••••••••••••••••••••••••••••••


Etna is one of the biggest homeware and furniture retail brands in Brazil, with a catalog of over 20.000 products.
 

To launch it’s mid-season campaign, on which there would be no special discounts, we simply made the biggest sale anyone could promise.


By buying something, we showed something else they would get:

something they already had.


••••••••••••••••••••••••••••••••••••••••••••
	

	&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/4697f2942078b33c28ba6db24cadd69c0093dd30460d0833c4428b71e1a7a2a5/buy-one-get-one_cadeira-cabideiro_ENG.jpg" data-mid="40358354" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4697f2942078b33c28ba6db24cadd69c0093dd30460d0833c4428b71e1a7a2a5/buy-one-get-one_cadeira-cabideiro_ENG.jpg" /&#62;
	&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/fad091500b1099f3e5660919af62aa75605ff2fd7cf383938707c0e995b24361/buy-one-get-one_prateleira-mesa_ENG.jpg" data-mid="40358361" border="0"  src="https://freight.cargo.site/w/1000/i/fad091500b1099f3e5660919af62aa75605ff2fd7cf383938707c0e995b24361/buy-one-get-one_prateleira-mesa_ENG.jpg" /&#62;


	&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/ec6d6b3cff4f0b6cfe9e2eb022330950898ed330a23d03eda92cb3920e13880a/buy-one-get-one_jarra_vaso_ENG.jpg" data-mid="40358357" border="0"  src="https://freight.cargo.site/w/1000/i/ec6d6b3cff4f0b6cfe9e2eb022330950898ed330a23d03eda92cb3920e13880a/buy-one-get-one_jarra_vaso_ENG.jpg" /&#62;
	&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/9318165aa6614e4c4c5a7fc5821aae2e561aa8e3243b1da6cb054141740b5747/buy-one-get-one_copo_portaescova_ENG.jpg" data-mid="40358355" border="0"  src="https://freight.cargo.site/w/1000/i/9318165aa6614e4c4c5a7fc5821aae2e561aa8e3243b1da6cb054141740b5747/buy-one-get-one_copo_portaescova_ENG.jpg" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
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&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

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&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

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&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
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••••••••••••••••••••••••••••••••••••••••••••

Wave Festival&#38;nbsp;︎︎︎
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Ad Stars&#38;nbsp;︎︎︎ Bronze • Print Campaign - Product &#38;amp; Services (furniture / household)
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••••••••••••••••••••••••••••••••••••••••••••
art direction: José Pedro Bortolini
copywritting: Rodrigo Niemeyer / Eveline Farina
creative direction: Marcos Abrucio / Zico Farina+

photography: Gustavo Mendes
retouch: José Pedro Bortolini+

film production: Dogfish Film
director: John Porciuncula
sound: Hefty Audio
••••••••••••••••••••••••••••••••••••••••••••2018
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